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| FSC Interactive Recognized for Social Media Excellence with Multiple PRS Awards | |
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| | <p><span style="font-family: arial;">New Orleans, LA - November 13, 2009 - FSC Interactive (www.fscinteractice.com), a New Orleans based interactive marketing firm, was honored on Tuesday, November 3, 2009 by the New Orleans Chapter of the Public Relations Society of America (PRSA) for its success with Social Media Campaigns. Strategy and execution of social media campaigns created by FSC Interactive for the Rib Room Bar and New Orleans Tourism and Marketing Corporation were honored with Awards of Merit. This is the first year that PRSA included a Social Media Category within its annual awards process, recognizing excellence in public relations programs, campaigns and tactics. FSC Interactive was the only agency to win multiple awards in this category.</span></p>
<p><br /><span style="font-family: arial;">The Rib Room, a historic French Quarter landmark, was eager to reach young professionals and contracted FSC Interactive to provide strategy to engage this community. "We developed a crowd-sourced "Name the Bar" contest promoted through Facebook, Twitter and blog outreach; assisted in web design and implemented an easily updated content management system that allows for easier incorporation of social media sharing tools and content" commented Tiffany Starnes, FSC's Director of Social Media. Temporary landing pages were also developed to solicit name submissions then converted to show real time voting results on the Top Ten chosen submissions. The campaign resulted in a significant increase in site traffic, built a database of e-mail addresses and created a dialogue across various social media networks.</span></p>
<p><br /><span style="font-family: arial;">The New Orleans Marketing and Tourism Corporation (NOTMC) called upon FSC Interactive to devise strategy and execute social media efforts as a compliment to other online marketing efforts, also managed by FSC, to attract and engage potential visitors to New Orleans. Through ongoing research and monitoring online conversations, FSC Interactive provides strategic direction on various social media outlets to increase exposure of events, promotions and New Orleans as a complete destination to travelers. McKenzie Coco, Founder and Chief Search Marketer of FSC Interactive adds "We use various tools to engage in online conversations and searches to promote the culture of New Orleans as a distinguished tourism destination; by listening to discussions and tracking user behavior, we optimize messaging to achieve ongoing marketing goals that ultimately result in booked travel."</span></p>
<p><span style="font-family: arial;">FSC Interactive is a New Orleans based online marketing agency. FSC works with clients to demystify online marketing and offer custom solutions that maximize profitability for businesses of all sizes and in all industries. FSC leverages specialized online experience in paid search placement, social media and website optimization to develop strategic online campaigns that reach the right audience and elicit responses from targeted prospects to accomplish quantifiable business goals. </span></p>
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| Lunch and Learn with FSC Interactive on 11/3 | |
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| | <p><span style="font-family: arial;"><span style="font-size: 12px;">Lunch and Learn with FSC </span><a href="mailto:Inter@ctive"><span style="font-size: 12px;">Inter@ctive</span></a><span style="font-size: 12px;"> <br /></span></span><span style="font-family: arial;"><span style="font-size: 12px;">Tuesday, November 3rd | J'anita's BBQ at Avenue Pub<br /></span></span><span style="font-family: arial;"><br /><span style="font-size: 12px;"><img style="float: right;" src="../userfiles/image/lunch_learn.gif" alt="" width="180" height="178" />Online marketing has become an essential element to most business plans. There is an overwhelming amount of information about various online tools and the landscape is ever changing.</span></span></p>
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<p><span style="font-family: arial;">We, at <span class="caps">FSC</span> Interactive, pride ourselves on breaking through the clutter and finding the most effective tools to improve our client's bottom line.</span></p>
<p><span style="font-family: arial;">In the spirit of sharing and learning, <span class="caps">FSC</span> would like to invite you to have lunch with us where we will share our knowledge to help demystify online marketing. </span></p>
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<p><span style="font-family: arial;"><span style="font-size: 12px;">When: Tuesday, November 3rd<br /><br />Where: J'anita's BBQ at Avenue Pub<br /> 1732 St. Charles Avenue, New Orleans <br /> </span><a href="http://maps.google.com/maps?q=1732+St+Charles+Ave&ie=UTF8&gl=us&ei=K3DnSu6OM4aY8AaH_cWKBw&ved=0CAwQ8gEwAA&hq=&hnear=1732+St+Charles+Ave,+New+Orleans,+Orleans,+Louisiana+70130&t=h&z=16"><span style="font-size: 12px;">click here for map</span></a><br /><br /><span style="font-size: 12px; font-family: arial;">How this works:<br /><em> > Your lunch is on you...the learning is on us!</em><br /> > Arrive and order lunch downstairs at 11:45 am<br /> > Head upstairs to join us. <br /> > Discussion from 12:00 to 12:45pm</span></span></p>
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<p align="center"><em><strong><span style="font-family: arial;">No computers. No powerpoints. Just conversation.</span></strong></em></p>
<p><span style="font-family: arial;"><em><span style="font-size: 12px;"><span class="caps">FSC</span> Interactive offers solutions and strategy in paid search, social media, brand monitoring and website optimization. We are constantly discovering new best practices in each and internally brainstorming and challenging ourselves to better our toolkit.</span></em></span></p>
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| FSC Interactive to Sponsor TribeCon | |
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| | <p><span style="font-family: arial;">FSC is one of the sponsors of TribeCon, an Interactive Conference @ Voodoo Experience in New Orleans, October 30 - November 1. The conference will feature inspiring and educational presentations by world-renown panelists. All panels will focus around building community online and offline, and leveraging communities to accomplish amazing things.</span></p>
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<p><span style="font-family: arial;">TribeCon will be held on the grounds of New Orleans’ City Park. Wednesday will consist of an offsite act of giving back at one of several locations around New Orleans, with a dinner hosted by one of our sponsors on Wednesday evening. TribeCon be gathering in The Bingo Tent to host the conference on Thursday and Friday morning.</span></p>
<p><span style="font-family: arial;">For more information visit the TribeCon section of the Voodoo Experience website.</span></p>
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| FSC Welcomes Andy Kutcher to the Team! | |
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| | <p><span style="font-family: arial font-size:12px;">Andy is an eager newcomer to the FSC family and a recent graduate from Millsaps College. Andy comes to FSC with a Bachelors of Business Administration and a minor in English with a well-rounded marketing background.</span><span style="font-family: arial;"> </span><span style="font-family: arial;">During her time in college, Andy served as a marketing intern for Beth Israel Synagogue in Jackson, Mississippi where she helped to develop their website. Andy continued her interest in online marketing working in the Millsaps College Communications Office while still a student by building and maintaining the college’s Facebook page. </span></p>
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<p><span style="font-family: arial;">Andy graduated on the Millsaps dean’s list and has been doing social media work in New Orleans since graduating in May 2009. Before joining FSC as a full time employee, Andy worked with the New Orleans Tourism and Marketing Corporation, as well as FSC, as a Summer intern. Andy will be working in online community development on the social media team led by Tiffany Starnes.</span></p> | | | |
| Entrepreneurs Take to the Big Easy | |
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| | <p><span style="font-family: arial;">FSC Interactive and other New Orleans startups share their stories and love of the city.</span></p>
<p><a href="http://online.wsj.com/article/SB125115524094155149.html">http://online.wsj.com/article/SB125115524094155149.html</a></p> | | | |
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