Case Studies
Search Engine Marketing (SEM)

It may not always be profitable at first for businesses to be online, but it is certainly going to be unprofitable not to be online. - Esther Dyson

Search Engine Marketing or SEM is the promotion of an organization through search engines with the goal of meeting business objectives. Successful SEM is accomplished by delivering relevant content in the search listings when users search and providing compelling information that will encourage them to click through to a destination site.

Internet marketing also has the advantage of being able to measure statistics easily and inexpensively. Nearly all aspects of an internet marketing campaign can be traced, measured, and tested to track which messages or offerings are more appealing to the audience.  FSC has great expertise in managing and tracking online campaigns to create successful metrics that make sense for our clients.

 

Paid Search/Pay Per Click Campaigns   

One of the more immediate and cost effective of online marketing tactics to drive traffic to your website is paid search. Paid search is relatively inexpensive when compared to the ratio of cost against the reach of the target audience and allows you to reach a large amount of targeted prospects for a small fraction of traditional advertising budgets.

Banner Ad Placement   

The specifics of a creative and text banner campaign can be included in the budgeting and targeting of an online marketing plan and when combined with paid search can have great branding and search results.  

 
 
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Online Strategy & Analysis
   
Online Marketing Plans
Tracking and Conversion Strategy
 
 
Website Optimization
   
Website Analysis
Search Engine Optimization
SEO Copywriting
 
Search Engine Marketing
   
Paid Search Marketing
Banner Ad Placement
 
 
Social Media
 
   
Social Media Marketing
Online Public Relations
Reputation Management