A Customized Blueprint for Growth
FS&C conducts a 360 degree analysis of your business, from the inside out. A clear identification of your goals is followed by a review of your company’s strengths and weaknesses, opportunities and threats. We take a comprehensive look at the competition and insights into your best prospects. The end result is a detailed, actionable plan with timelines and budgets, a roadmap for growing your business. Tactics may include online strategies, search engine marketing, public relations, direct marketing, brand positioning, advertising, sales strategies, product development, research, promotion and more.
Marketing Directors for Hire
We essentially become your Marketing Department - continually thinking about your business and providing ongoing recommendations and guidance. Acting as your marketing director, we can manage your research, your advertising and public relations and direct all your marketing activities or just help you in certain areas.
Strategic Consultant
Already have a marketing director? No problem – we can work with them to create new strategies and plans to increase your market share and help them find new ways to accomplish your goals.
Product Development
Thinking about offering a new service or product? We can help you price it, name it, package it and promote it.
Experiential Audits
Good brands are not created solely by advertising. We can help you strengthen your brand at every customer touch point. From the signage out front to the way the receptionist answers the phone to your billing procedures.
Project Management
Working with internal or external marketing professionals within your company, FS&C can take over the responsibility of developing and implementing one specific component of your marketing plan.
Sales Planning and Training
A good sales strategy and well-trained salespeople can be critical. We can make yours more effective, from an evaluation of your sales materials to customized role-playing with your sales staff.
